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Your Brand promise is about hope and faith.



Your Brand is positive, hopeful, and has good core values. Share your positive nature and the importance of peace, ease, and wholeness

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full brand report

APPLE

Apple behaves in the world as an Outlaw and continues to disrupt and revolutionize every industry it touches. The iPhone, Apple TV, the Air Book, breaking convention, and bringing the world what it didn’t know it was longing for.


OUTLAW BRAND

The Outlaw brand promise is about breaking convention. The brand revolutionizes platforms and brings new ways to think about old systems. Share your beliefs and break all the rules!


Tone of Voice Inspiration:

Direct, Provocative, Disruptive, Daring


Questions to ask about your Outlaw brand?

  • Does the brand bring uniqueness and a different approach to clients?

  • Is the Brand a pioneer in the field?

  • Does the Brand take risks to make a difference in the world?

  • CURATED CREATORS GALLERY

    Why is an outlaw making a gallery?


    Soulful Essence brands strategically communicate in a way that attracts their SUPERFAN, companies that connect to the heart & soul of their audience, naturally do this.


    For example: Apple created a Creators Gallery, posting and promoting beautiful, disruptive crafters work. Rather than being overly disruptive, they focus in on celebrating others works and creativity

    STARBUCKS

    Starbucks behaves in the world as an Explorer and continues to explore uncharted territories, new communities, new partnerships with growers, fresh food/snack partners to entice you every day.


    EXPLORER BRAND

    The Explorer brand promise is about finding its way to the promised land. The brand likes to ask questions and sees possibilities in spontaneous ways. Share your adventures and individuality with the world.


    Tone of Voice Inspiration:

    Direct, Provocative, Disruptive, Daring


    Questions to ask about your Explorer brand?

  • Is the Brand independent and free?

  • Does the Brand travel and discover the world?

  • Is the Brand free and self-reliant?

  • Is the Brand spontaneous and does it seek adventure?

  • INSPIRING LUSCIOUS INDULGENCES

    Why is an explorer, enticing you with luscious treats?


    Soulful Essence brands strategically communicate in a way that attracts their Superfan, companies that connect to the heart & soul of their audience, naturally do this.


    For example: Starbucks’ posts promote tasty products and experiences that tease your lover nature into a daily delight! Rather than over emphasizing the explorer nature, they keep their focus on everyday experiences.

    COCA-COLA

    Coca-cola behaves in the world as an innocent, promising paradise with a simple sip. Even if the world changes everything can be ok by merely drinking a coke, they have crafted a storyline the symbolizes the innocence and naivety of youth in a single mark.


    INNOCENT BRAND

    The Innocent brand promise is about faith in the world. The brand is positive, hopeful, and has good core values. Share your positive nature and the importance of peace, ease, and wholeness.


    Tone of Voice Inspiration:

    Inspiration: Simple, Honest, and Real


    Questions to ask about your Innocent brand?

  • Does the brand live in the now?

  • Is the brand’s life simple and pure?

  • Does the Brand take risks to make a difference in the world?

  • BRINGING PEOPLE TOGETHER

    Why is an Innocent provoking conversation with simple everyday messages that everyone can relate to?


    Soulful Essence brands strategically communicate in a way that attracts their Superfan.


    For example: Coke posts simple relatable messages to unite people together. Rather than, overly communicating ideals, Coke strives to be inviting and relatable to all. We might expect to see their posts remixed with more images of people coming together for joyous gatherings.

    TESLA

    Tesla behaves in the world as a Creator, crafting beautiful objects of desire, that happen to cause a little disruption. The rigor and intensity that only a creator can bring. They have brought us innovations in a battery, transportation, energy and have created a truly great and legendary brand.


    CREATOR BRAND

    The Creator brand promise is about precision and craftsmanship. What is the new product your brand is doing or inventing? Share your new ideas with the world.


    Tone of Voice Inspiration:

    Masterful, Expressive, and Creative


    Questions to ask about your Creator brand?

  • Does the Brand create new ideas?

  • Is the Brand innovative and successful?

  • Does the Brand create what the mind imagines?

  • INSPIRING REVOLUTION

    Why would a creator post disruptive and unconventional imagery?


    Soulful Essence brands strategically communicate in a way that attracts their Superfan, companies that connect to the heart & soul of their audience, naturally do this.


    For example: Tesla posts focus on the most disruptive or controversial aspects of their products in order to provoke an emotional response. Rather than just posting the craftsmanship and creative process, Tesla strives to highlight their disruptions to convention.

    AIRBNB

    Airbnb behaves in the world as a Girl Next door/Good Guy, making anyone, whoever you are, feel at home, comfortable, fitting into the place that you travel. Supporting a whole network of super hosts who’s entire existence is there to make people feel welcomed and feel like they belong—changing the world of hospitality from a humanitarian point of view.


    GIRL NEXT DOOR BRAND / GOOD GUY

    The Girl Next Door brand promise is about being connected to the tribe. The brand brings purpose and meaning by connecting social groups. The brand is about bringing people together.


    Tone of Voice Inspiration:

    Empathetic, Inclusive, and Down to Earth


    Questions to ask about your Girl Next Door/Good Guy brand

  • Does the Brand build the community?

  • Is the Brand empathetic and connected to reality?

  • Does the Brand bring people together?

  • Does the Brand bring the real me to the table?

  • PERFECT PARADISE

    Why is a Girl Next Door/Good Guy showing idealized paradise and without a person to be found. Can you imagine yourself here in paradise?


    Soulful Essence brands strategically communicate in a way that attracts their Superfan.


    For example: Airbnb, depicts the aspirational images of paradise. Rather than just showing Girl Next Door/Good Guy imagery of people, humans, tribes, gathering together, instead, there is not a person to be found which helps you envision this as your own personal paradise. The more idealized paradise the brand depicts, the more inspiring and desirable the brand becomes.

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